Privacy Policy
Effective Date: September 9, 2026
Toilet Beverages LLC (“Toilet Wine,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit toiletwine.com, join our mailing lists, express interest in our products, contact us, or otherwise interact with our website.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
Depending on how you interact with the website, we may collect information such as:
Name
Email address
City, state, ZIP code, or country
Preferred retailer or store
Product or release interests
Messages or information submitted through contact forms
Marketing and communication preferences
For example, we may collect information when you:
Join the Founders Club
Join the waitlist for a future Toilet Wine bottle release
Tell us where you would like to purchase our RTD products
Submit a general inquiry
Sign up to receive news or product updates
Joining a waitlist or expressing interest in a future product does not constitute a purchase, reservation of inventory, or obligation to buy.
Website and Analytics Information
When you visit our website, we and our service providers may automatically collect information including:
IP address
Browser and device information
Approximate location
Referring website
Pages viewed
Links and buttons clicked
Date and time of visits
Website interactions and browsing activity
Advertising and device identifiers
We use this information to operate the website, understand how visitors use it, improve our marketing, and measure the effectiveness of our advertising.
2. How We Use Information
We may use information we collect to:
Manage bottle-release waitlists
Operate the Founders Club
Send product, event, merchandise, and brand updates where permitted
Understand interest in our products
Respond to enquiries and customer-service requests
Improve our website and customer experience
Analyze website traffic and engagement
Measure and improve advertising campaigns
Prevent fraud, abuse, and security incidents
Comply with legal obligations
Retailer and RTD Interest
If you tell us where you would like to purchase Toilet Wine products, we may use that information to understand demand by retailer and geographic market.
We may share aggregated, summarized, or de-identified information about customer demand with distributors, retailers, and other business partners to support distribution and retail discussions.
For example, we may tell a distributor that a certain number of consumers in a particular area have requested Toilet Wine at a particular retailer.
We do not ordinarily provide those partners with your name or email address for this purpose unless you have separately agreed to such sharing.
3. Marketing Communications
If you sign up for the Founders Club or otherwise agree to receive marketing communications, we may send you news about Toilet Wine, future releases, merchandise, events, and related products.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.
Joining a product-specific waitlist does not necessarily enroll you in broader marketing communications unless the form clearly indicates this or you separately choose to receive those communications.
We may still send non-promotional communications necessary to respond to a request you have made.
4. Cookies, Analytics, and Advertising Technologies
Our website uses cookies and similar technologies to operate the site, understand visitor activity, and measure advertising performance.
We currently use or plan to use services including:
Squarespace and Squarespace Analytics
Google analytics and advertising technologies
Meta advertising and measurement technologies
These providers may collect information about your device, browsing activity, interactions with our website, and advertisements you have viewed or interacted with.
Google requires websites using Google Analytics to disclose the use of Google Analytics and how data is collected and processed.
Meta and other advertising providers may also use cookies, pixels, device identifiers, and similar technologies to measure advertising performance and help us understand how people interact with our marketing.
Where required, non-essential analytics and advertising technologies will be controlled through our cookie-consent tools.
You may be able to manage or withdraw your cookie preferences through the cookie settings available on our website and through settings provided by your browser or the applicable third-party service.
5. How We Share Information
We may share information with service providers that help us operate our business, including providers that assist with:
Website hosting and website functionality
Analytics
Advertising and marketing measurement
Email communications
Customer communications
Security and fraud prevention
Payment processing and e-commerce
These providers may process information on our behalf or, depending on the service, under their own privacy terms.
We may also disclose information:
When required by law or legal process
To protect our rights, customers, or property
In connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business
We do not sell personal information to third parties for money.
Certain advertising and analytics activities may be considered “sharing,” “targeted advertising,” or similar activities under some U.S. state privacy laws. Where applicable, we provide consumers with the choices required by those laws.
6. Payments and E-Commerce
We may offer merchandise or other products for purchase through the website.
When online payments are enabled, payment information may be processed by third-party payment processors such as Stripe.
Payment processors may collect information necessary to complete your transaction, including payment-card and billing information, according to their own privacy policies.
Toilet Beverages LLC does not intend to directly store complete payment-card numbers.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Maintain requested subscriptions or waitlists
Respond to customer enquiries
Maintain appropriate business records
Analyze customer and market interest
Meet legal, accounting, or regulatory requirements
Retention periods may vary depending on the type of information and how it is used.
8. Your Privacy Choices and Rights
Depending on where you live, you may have rights regarding your personal information, which may include the right to:
Request information about the personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of certain uses or sharing of personal information
Withdraw consent where processing is based on consent
Unsubscribe from marketing communications
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
9. California Privacy and Online Tracking
California residents may have additional rights under California privacy laws.
Our website and third-party analytics or advertising providers may collect information about your activity over time and across websites or online services.
Browser-based “Do Not Track” signals are not interpreted consistently across the internet. We therefore do not currently respond to traditional Do Not Track signals in a uniform manner.
Where applicable, we will honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as required by applicable law and supported by our website technology.
You may also use our website’s cookie controls to manage available analytics and advertising preferences.
10. Age Restrictions
Toilet Wine is an alcohol brand, and this website is intended for adults of legal drinking age.
In the United States, the website and its alcohol-related content are intended for individuals who are 21 years of age or older.
We do not knowingly seek to collect personal information through our website from individuals under 21 for alcohol-related marketing purposes.
If you believe an individual under 21 has submitted personal information to us, please contact us at info@toiletwine.com.
11. Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.
However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.
12. Third-Party Websites and Services
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of websites or services that we do not control. We encourage you to review their privacy policies before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time as our website, products, technology, or legal obligations change.
When we make changes, we will update the effective date at the top of this policy.
14. Contact Us
If you have questions about this Privacy Policy or would like to make a privacy request, contact:
Toilet Beverages LLC
Toilet Wine
Email: info@toiletwine.com